Business owners hire me to find six figures in hidden profit without spending another dollar on marketing or ads. Most discover the money was already there. They just couldn’t see it.
Ryan Herrst, Profit Advisor & Author
You’re generating revenue. The business looks successful from the outside. But when you check your bank account at the end of the month, there’s barely anything left. You wonder where all the money went.
Most service businesses undercharge by 10% to 30%. Strategic price increases improve profit margins without losing clients. We analyze your competitive positioning and build a pricing strategy that reflects your true value.
Turning 40% of leads into clients instead of 20% doubles your revenue without spending more on marketing. We identify where leads fall out of your funnel and fix the leaks systematically.
Keeping clients longer and getting repeat business costs far less than acquiring new clients. We build retention systems that increase lifetime customer value and generate predictable revenue.
When you package complementary services together, clients see more value and pay higher prices. We create Good, Better, Best tier packages that increase average transaction value by 20% to 40%.
The right partnerships generate six-figure revenue without marketing spend. We build systematic referral relationships that create consistent, high-quality leads from trusted sources.
Every business has expenses they don't need to pay. We audit your fixed and variable costs to find $15,000 to $30,000+ in annual savings without cutting corners on quality.
Documented processes eliminate wasted time and reduce errors. We identify bottlenecks, streamline operations, and create systems that work without constant owner involvement.
No magic bullets or quick hacks. Just a proven, systematic process that uncovers hidden profit and builds sustainable growth.
Three systematic modules that uncover profit opportunities in your existing operations. No marketing spend required.
TYPICAL TIMELINE: 3-4 weeks
Starting at $10,000 for the 90-day engagement. Flexible payment options available including upfront payment, monthly installments, or revenue-share arrangements.
My background is in healthcare and business systems. I understand what it takes to build infrastructure that actually works. I’m not here to sell you marketing tactics or quick hacks. I focus on systematic improvements across all 7 profit levers that compound into significant growth over time.
I’m also the author of “Profit Foundation,” a comprehensive guide to the foundational profit strategies every service business owner needs. You can download your free copy at profitcoach.app/ryanherrst.
My philosophy is simple: All because you can, doesn’t mean you should. Just because you CAN keep working 70-hour weeks doesn’t mean you SHOULD. Just because you CAN compete on price doesn’t mean you SHOULD. There’s a better way.
I spent years in healthcare as a nurse. My wife Andrea is a chiropractor here in Grand Ledge, Michigan. Between the two of us, we’ve seen this pattern play out hundreds of times:
Craft your message so it reflects trust and leadership.
Build systems that keep you visible, credible, and consistent.
Become the business people mention first when they talk about your service.
Every season you wait to put systems in place is another season lost. The cost of staying the same is almost always higher than the cost of change.
Our team of marketers, designers, and engineers are dedicated to helping you grow with holistic solutions like custom software, digital marketing, websites, and branding.
Become the business your town trusts first.
We create a clear plan to position you as a local authority — through your message, reputation, and visibility.
When people in your community ask, “Who should I call?”, your name becomes the answer.
✅ Builds recognition
✅ Creates lasting brand trust
✅ Elevates you from operator → respected leader
No more feast or famine.
We help you move from unpredictable leads to steady, qualified customers who value what you do.
Our systems focus on consistency — so every season brings progress, not panic.
✅ Steady flow of high-value jobs
✅ Clear visibility into what’s working
✅ Predictable, repeatable growth
Your reputation is your most powerful marketing asset.
We build systems that earn and amplify trust — from customer reviews to community presence.
No shortcuts, no spam — just authentic proof that your business delivers on its promises.
✅ Authentic reputation growth
✅ More referrals, fewer price shoppers
✅ Community credibility that compounds over time
We believe every small business owner deserves to be more than just another option. You deserve to be the trusted authority in your town — the name neighbors pass along, the brand people are proud to choose.
Join us around the campfire and hear from businesses like yours who have thrived on their digital journey with us.
Discover how our custom software, digital marketing, websites, and branding have helped them chart new paths to success.
🎧 Prefer to Listen? I turned this article into a 28-minute audio deep-dive using AI hosts who break down the Profit Vault framework. Perfect for
You just agreed to handle a project for a client who pays late, demands revisions outside scope, and texts you at 9 PM. You said
You didn’t start your business to become a full-time salesperson. You started it to be the trusted expert in your community, to solve real problems,
Profit advisory works best for established service business owners generating $250,000 to $5 million in annual revenue with 10 or fewer employees. You’re working 60 to 70 hours a week, revenue looks good on paper, but profit is disappointing.
This is NOT for startups still finding product-market fit. This is NOT for businesses that need basic bookkeeping or accounting help. This is for profitable businesses that could be MUCH more profitable with systematic improvements.
If you’re open to change, coachable, and willing to implement strategies, we’ll find hidden profit. If you want someone to do the work FOR you, this isn’t the right fit.
Consultants analyze and recommend. Coaches guide and support implementation.
I do both. During the Pathway to Profit Assessment, I analyze your business and recommend specific strategies (consulting). During the 90-Day Fast Cash Program, I coach you through implementing those strategies with weekly accountability and support (coaching).
You’re not paying me to do the work for you. You’re paying me to show you what needs to be done, how to do it, and hold you accountable to actually doing it. That’s how sustainable change happens.
Most clients see financial results in the first 30 days. Cost-cutting improvements happen fast. Price increases take a bit longer depending on your client communication timeline.
The 90-Day Fast Cash Program is designed to deliver results within that 90-day window. But the real value is building systems that continue generating profit long after our engagement ends.
Think of it like this: I help you find $50,000 to $100,000 in the first 90 days. But the systematic improvements we make could generate $500,000+ over the next 3 to 5 years.
